Collaboration Spotlight: UK Supreme Fitness and ThruDark - A Partnership in Strength
By Ness on 01 August, 2024
UK Supreme Fitness x ThruDark: A Partnership Built on Performance, Resilience and Purpose
At UK Supreme Fitness (UKSF), we build long-term partnerships with brands that share our values: resilience, dedication, and uncompromising standards. One of the strongest examples of this is our ongoing collaboration with ThruDark, a UK-owned performance apparel brand known for creating clothing designed for extreme conditions.
This partnership goes far beyond supplying equipment. Together, UKSF and ThruDark have worked on:
-
A fully equipped HQ training facility
-
Multiple endurance and resilience events in Scotland
-
A high-profile public showcase at Selfridges Birmingham
Each project reflects a shared commitment to physical readiness, performance, and community.
Equipping ThruDark’s HQ Gym with Professional-Grade Training Equipment
Operational readiness demands serious training environments. That’s why UKSF was proud to design and supply a complete training facility at ThruDark’s headquarters.
The installation included:
-
Heavy-duty gym flooring for durability and safety
-
A full range of kettlebells and barbells
-
A custom-built functional training rig designed specifically for their space and training needs
This gym is far more than just a workout room. It’s a space where the ThruDark team:
-
Trains for physical and mental robustness
-
Builds team cohesion and shared standards
-
Prepares for the demands of both product testing and real-world challenges
UKSF’s role was to ensure the facility matched the intensity and purpose of ThruDark’s work — using equipment that can handle high-volume, high-impact training day after day.
Supporting Challenging Endurance Events in Scotland
The partnership doesn’t stop at bricks and mortar.
UKSF and ThruDark have also worked together to support multiple demanding events in Scotland, designed to test participants both physically and mentally.
Across these events:
-
UKSF supported the training and equipment requirements
-
ThruDark provided technical apparel and field expertise
-
Participants faced challenging terrain, harsh conditions, and long endurance efforts
These events embody everything both brands stand for: grit, resilience, teamwork, and preparation under pressure.
Showcasing Strength and Performance at Selfridges Birmingham
In a more public-facing collaboration, UKSF and ThruDark joined forces for a showcase event at Selfridges Birmingham.
This wasn’t just about displaying clothing. The event focused on:
-
Demonstrating the performance mindset behind the products
-
Showing how training, equipment, and apparel work together
-
Giving the public a hands-on look at the ThruDark ethos and product quality
The event included:
-
Live demonstrations
-
Interactive displays
-
Opportunities to speak directly with the ThruDark team
It was a strong example of how both brands approach performance — not as a marketing buzzword, but as a lived standard.
Looking Ahead: The Future of the UKSF and ThruDark Partnership
This partnership shows what’s possible when two British brands with shared values work together properly.
Looking forward, UKSF and ThruDark are focused on:
-
Developing more training spaces
-
Supporting more demanding events
-
Continuing to promote proper preparation, physical capability, and resilience
A Partnership Built for the Long Term
Our collaboration with ThruDark has played a meaningful role in strengthening both brands and the wider community around them.
Together, we are:
-
Building better training environments
-
Supporting tougher physical challenges
-
Setting higher standards for preparation and performance
UK Supreme Fitness is proud to work alongside ThruDark — united by a shared commitment to strength, resilience, and doing things properly.