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Full HQ gym supply and installation for Thrudark
UK Supreme Fitness were chosen to supply and fit the full HQ gym for Thrudark, a premium outdoor and performance clothing brand founded by two former SBS (Special Boat Service) soldiers. Built on principles of resilience, performance and uncompromising standards, Thrudark wanted a training space that reflected the same values as their products and their brand.
The team at Thrudark approached UKSF to design and build a bespoke HQ gym that would not only serve as their own functional training space, but also act as a visual centrepiece for their brand and content creation. This was a full gym installation project, covering everything from rubber gym flooring through to bespoke rigs and complete gym equipment fit-out.
Given Thrudark’s background, ethos and attention to detail, this project demanded equipment and finishes that were functional, robust and visually flawless.
Concept
A functional training space and brand studio in one
The concept was to create a bespoke training space that allowed the Thrudark team to train using functional fitness and CrossFit-style training, while also doubling as a professional photo and content studio for their activewear and performance clothing range.
The entire space needed to be all black to align perfectly with the Thrudark brand identity and create a clean, high-impact visual environment for photography and video. This included:
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Premium rubber gym flooring
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Carefully selected gym equipment and CrossFit equipment
The result was a space that looks as good on camera as it performs in training — combining performance, durability and brand presence in one cohesive environment.
Install
Delivered by UK Supreme Fitness
The full installation was carried out by the UK Supreme Fitness team, ensuring that every detail was perfect, not just for training, but for ongoing photoshoots, content creation and brand campaigns.
Particular attention was paid to:
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Equipment alignment and spacing
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Clean sight lines and visual symmetry
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Perfect finishing of the gym flooring, rig and training zones
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Overall layout for both training flow and camera angles
From the initial planning and design phase through to final installation and handover, UKSF managed the entire process to deliver a premium, professional and future-proof gym installation that works as both a performance space and a brand showcase.
Photography by Matt Hardy
Finish
A bespoke HQ gym installation
The finished Thrudark HQ gym is a fully bespoke training facility built using premium gym equipment, CrossFit equipment, rubber gym flooring and Olympic weightlifting equipment, delivered as a complete full gym installationby UK Supreme Fitness.
This project is a perfect example of how UKSF goes beyond simply supplying equipment — delivering designed, branded, performance-driven training spaces that reflect the identity, standards and ambition of the client.
From concept and design to supply and installation, this space was built to perform, to last, and to represent the Thrudark brand at the highest level.
